Professional Content Strategy & Copywriting for Growing Businesses

Your words should work as hard as you do. I create strategic content that attracts leads, builds authority, and drives conversions—without the guesswork or corporate jargon.

See How I Can Help

Strategic Content Writing Services From Planning to Publication

  • Create a content roadmap that actually leads somewhere—and supports your revenue goals. Most businesses skip the strategy phase and wonder why their content isn't working. I work with you to audit your current situation, identify your audience's needs, and build a sustainable content plan. You'll know exactly what to create, when to create it, and how it connects to business growth.

    Learn more about content strategy services
  • Words that persuade, engage, and convert visitors into customers. Your website copy is the difference between being found and being forgotten. I craft strategic, personality-driven website copywriting that sounds authentically like you while moving people to take action. From homepage hero sections to detailed service pages, every word is optimized for both search engines and human readers.

    Learn more about website copywriting
  • Engaging email newsletters that build subscriber loyalty and drive repeat revenue. Email marketing remains one of the highest-ROI channels for small businesses, but only if your newsletters get opened and read. I write email content that subscribers actually look forward to receiving—newsletters that nurture relationships, provide value, and naturally lead to conversions.

    Learn more about email newsletter writing
  • Strategic planning that builds topical authority and drives organic traffic. Strategic blog writing isn't just about posting regularly—it's about creating interconnected content that establishes you as the go-to expert in your niche. I develop blog strategies that target the right keywords, answer your audience's real questions, and improve your search rankings month after month.

    Learn more about blog writing services
  • Proposals, reports, and business documents that build credibility and win contracts. When you need professional business writing that represents your expertise accurately, I deliver polished, persuasive documents. From grant proposals to white papers, case studies to executive summaries, your business writing should demonstrate competence and inspire confidence.

    Learn more about business writing
  • Develop your writing skills and find your authentic voice. Whether you're tackling a major project, building your author platform, or navigating the writing process for the first time, personalized coaching accelerates your growth. I'll provide feedback, strategies, and accountability to help you become the confident writer you aspire to be.

    Learn more about writing coaching services

Here's What Happens When We Work Together

  • Jessica completely transformed our website copy. We went from sounding like every other generic business to actually having a voice that connects with our ideal customers. Our inquiry rate doubled in the first month.

    Sarah MitchellSmall Business Owner, Wellness Center
  • I was stuck trying to figure out what to write about and how to get found on Google. Jessica created a blog strategy that's actually manageable and - surprise - it's working. Three months in and I'm ranking for keywords I didn't even know existed.

    Jen RiveraCareer Transition Coach, Lifestyle Blogger

Content With Personality AND Purpose: My Approach

Hi, I'm Jessica Neutz—a professional writer, content strategist, and writing coach with over 20 years of communications experience.

Here's the truth: Most small businesses struggle with content because they either create randomly without a strategy (and hope something sticks), hire a writer without a clear vision, spend hours writing only to end up with bland, forgettable copy, or try to do everything themselves and burn out.

That's where I come in.

I specialize in creating strategic content that serves dual purposes: it attracts your ideal audience AND builds genuine connections. Every piece I write—whether it's a website homepage, email sequence, blog post, or complete content strategy—is designed to:

  • Attract qualified leads through SEO optimization and strategic topic selection
  • Build trust through authentic, personality-driven communication
  • Convert readers into email subscribers and paying customers
  • Establish your authority as the go-to expert in your space
More About Me

I Help Businesses That Want Content With Personality AND Purpose

Here's the truth: Most businesses struggle with content because they either:

  • Create randomly without a strategy (and hope something sticks)
  • Hire someone without a clear vision for what they need
  • Spend hours writing, only to end up with bland, forgettable copy
  • Try to do everything themselves and burn out

That's where I come in.

I specialize in creating content with personality AND purpose. That means every piece of writing—whether it's an email, blog post, sales page, or full content strategy—is designed to:

  • ✓ Attract your ideal audience
  • ✓ Build trust through authentic communication
  • ✓ Convert readers into email subscribers and customers
  • ✓ Establish YOU as the expert in your space

What Sets Me Apart as a Professional Content Writer

  • I hold a Bachelor's degree in English and Creative Writing (earned Magna Cum Laude) and am a proud member of Sigma Tau Delta, the International English Honor Society. But I don't just understand literary theory—I know how to apply writing expertise to create business content that drives measurable results and connects with real people.

    View my credentials & background
  • Beautiful writing is essential, but it needs to be found. I create SEO-optimized content that ranks in search engines without sacrificing readability or personality. Every piece I write balances strategic keyword placement with genuine engagement, so you rank higher on Google AND keep readers on the page long enough to take action.

    See my SEO strategy & methodology
  • With me, you won't get cookie-cutter templates or generic feedback. I take the time to understand your unique voice, your business goals, and your target audience—then deliver writing (or strategic guidance) that's specifically designed for your situation. No corporate jargon, no one-size-fits-all solutions, just strategic content that sounds like you and works for your business.

    Learn about my approach to writing

From The Blog

  • Improve content performance

    Unlock Your Content’s Potential and Skyrocket Performance

    Unlock content’s potential! Learn to strategize, create, and use data to improve content performance and boost your reach.

  • keyword research for SEO

    Keyword Research for SEO: The Complete Guide to Finding High-Value Keywords That Drive Rankings

    Unlock the secrets to effective keyword research and transform your SEO strategy! Discover how to bridge the gap between what your audience is searching for and the content you create. Most businesses make the mistake of targeting generic, competitive keywords, but with the right approach, you can identify high-intent keywords that drive qualified traffic and conversions. In this guide, I’ll share a proven 6-step process to uncover valuable keyword opportunities, helping you build authority, achieve sustainable growth, and ultimately, move your business forward. Ready to elevate your SEO game? Dive in to learn more!

  • How to Repurpose Content: 6 Effective Strategies to Multiply Your Content ROI

    Your content library is a goldmine sitting in digital dust. Every blog post, video, infographic, and social media update you’ve created represents hours of research, writing, and strategic thinking. Yet…

  • How to Write Compelling Call to Actions That Convert Browsers into Buyers

    A compelling call to action (CTA) is crucial for converting visitors into customers. Effective CTAs require understanding audience psychology, using persuasive language, and strategically placing them. Elements like urgency, trust signals, and clear value propositions enhance effectiveness. Continuous testing and refinement are essential to improve performance and engagement.

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